Japan is swathed in natural beauty, from the snow festivals and lavender farms of the northern isle of Hokkaido to the sun-drenched beaches and turquoise waters of the subtropical islands of Okinawa. Whether climbing volcanic Mount Fuji, wandering the pine forests of Mount Koya, taking in the springtime beauty of the sakura cherry blossoms or the spectacular maple leaves in the autumn, a journey to Japan is a wealth of unforgettable natural landscapes. In recent years, the powdery snow of Japan's ski fields has also been attracting international visitors. Culturally, Japan offers a unique and exciting fusion of the traditional and the modern. The speed at which new technological developments are realised in Japan is as impressive as the longevity of traditional art forms and customs. Whilst it is no longer the economic powerhouse it was for the greater part of the 20th century, Japan is still a world leader in innovative design and fashion, and continues to offer superb customer service, clean and punctual trains and meticulously prepared and presented cuisine. Culturally, Japan is a revelation. No adventurous visitor should miss the opportunity to travel on the 'Bullet Train', attend an outrageous 'Fire Festival', try out the non-aggressive martial art of aikido, hike to the top of Mount Fuji or meet a Geisha girl on the streets of the old town of Kyoto.