Job Title: Digital Marketing Manager

The Company and Team

KE Adventure Travel has been operating active adventure holidays throughout the world since the mid-80s, and has grown to be one of the most respected adventure tour operators in the UK, and a market leader in this sector. The office is in beautiful Keswick in the Northern Lake District.

Anyone joining the company is likely to be well-travelled, active and passionate about adventure travel and the outdoors.

Summary

In this role, you will manage all aspects of marketing the company’s worldwide adventure holidays, with a specific focus on digital channels. Key aims are to increase customer engagement, grow sales and develop brand recognition and awareness. This role would suit someone who has a few years’ experience in managing digital marketing campaigns and is keen to further their knowledge and career within the travel industry. You will be results-focused, dynamic, creative and resourceful with a strong knowledge of digital marketing channels, including SEO, paid digital advertising and with an interest in keeping informed on digital trends and new technology. You will possess excellent written and verbal communication skills. This is crucial as you will be creating engaging content for multiple channels, and working closely with other team members and suppliers.

Key Skills and Responsibilities:

• Plan, manage, execute and report on PPC campaigns across multiple platforms, including Google, Bing and Meta.

• Identify and target specific demographic groups through thorough keyword research and audience analysis.

• Use your SEO knowledge to drive improvements to our digital platforms

• Drive awareness, engagement and online sales conversion

• Work closely with the Marketing team on the development and delivery of campaigns and content plan, ensuring it delivers on agreed business objectives and strategy

• Monitor, track and report on performance making recommendations for improvements and new opportunities

• Research new relevant online opportunities to reach audiences

• Build relationships with relevant third party suppliers (including digital agencies) to help manage optimal performance; excellent communication skills essential

• Assist with general marketing duties as required.

• Additionally be prepared to assist with marketing at our sister company Mickledore Travel (also based in Keswick) and with our new Active on Holiday and Freewheel Holidays brands.

Reporting to:

• Head of Marketing

Experience, Skills & Qualifications

• Marketing or digital marketing degree or other relevant marketing or digital qualification

• Certifications in Google Ad Manager, Bing Ads, or other relevant platforms.

• Proficiency in using digital marketing tools and platforms, including Google Ads, Facebook Business Manager and SEO tools such as Semrush.

• Excellent content writing skills (blogs, landing pages, social posts and other on and offline marketing channels) using your knowledge to optimise these for SEO.

• Digital marketing management experience essential and previous experience in the building & monitoring of PPC and display advertising campaigns

• Strong analytical skills and experience with Google Analytics (GA4) and PPC management tools.

• Excellent organisational skills

• Excellent communication and relationship building skills

• Creative copywriter

• Commercially astute and results orientated

• A people person with great interpersonal skills who fits with the ethos and values of KE

• Ability to work on own initiative and as part of a team

• Passionate about adventure travel and the outdoors

Contract, Working Hours and Location

This is a maternity cover role, so initially a fixed term contract. Due to some exciting developments in the company and wider group, it could well lead on to a permanent role for the right candidate.

We are ideally recruiting for a full-time role (37.5hrs), but will consider applications from those wishing to work slightly reduced hours, or with non-standard hours.

The role is based predominantly in our office in Keswick, Cumbria. Standard hours are 09:00 to 17:30 (Mon to Thu) and 09:00 to 17:00 (Fri).

Our technology allows all staff to work from home if required. We are currently hybrid working with a mix of office and home working (where preferred). This is being reviewed on an ongoing basis, as the needs of customers, the business and members of the team evolve.

Being flexible is key. We are a relatively small team and it is a seasonal business, so all team members must be willing to help/support other roles or parts of the business at any time.

Travel

Marketing staff are generally required to travel on one overseas educational trip every one or two years, to gain first-hand product experience.

Salary – £28-£32k depending on skills and experience

References

Work and personal references will be required.

To apply:

Please e-mail your CV along with a covering letter outlining why you would be suitable, your salary expectations and details of any travel experience to This email address is being protected from spambots. You need JavaScript enabled to view it.