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Wanderlust's Most Desirable Destinations for 2027

We’re proud to work with Wanderlust year after year, sharing a passion for genuine adventure, extraordinary experiences and more responsible ways to... Read more
Wanderlust's Most Desirable Destinations for 2027

We’re proud to work with Wanderlust year after year, sharing a passion for genuine adventure, extraordinary experiences and more responsible ways to explore the world. So, we always look forward to seeing which destinations its readers champion in the annual Reader Travel Awards and what a wonderful selection for 2027!

From the wildlife-rich rainforests of Costa Rica to the sun-soaked trails of Spain, the remote landscapes of Peru and the far-flung wonders of New Zealand, this year's winners offer plenty of inspiration. We've rounded up the gold, silver and bronze destinations across three categories, along with a little inspiration from our own adventures to help you discover what makes each one so special.

Most Desirable Country (World)

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Costa Rica

Most Desirable Country (World) - Gold

Imagine waking to the sounds of the rainforest, spending your day spotting sloths nestled in the treetops and following winding trails beneath towering volcanoes, where lush green forests give way to spectacular coastlines.

It's little wonder Wanderlust readers named Costa Rica the world's Most Desirable Country. Long recognised for its commitment to responsible tourism, the country puts community-led experiences and conservation at the heart of travel, protecting an extraordinary wealth of wildlife and biodiversity.

At KE, we love helping travellers get beneath the surface of this remarkable country. From exploring the hanging bridges and volcanic trails around Arenal to discovering wildlife-rich national parks alongside knowledgeable local guides, our Costa Rica adventures offer a wonderful way to experience the country's natural riches and welcoming pura vida way of life.

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Japan

Most Desirable Country (World) - Silver

Japan is a country of wonderful contrasts, where centuries-old traditions sit alongside the buzz of modern life.

Our adventures take you out of the hustle and bustle of the big cities, following ancient trails through forested mountains, discovering traditional villages and exploring beautiful stretches of coastline. It's a chance to slow down, connect with local life and experience a different side of Japan, finding a sense of discovery far removed from the usual tourist trail.

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South Africa

Most Desirable Country (World) - Bronze

Known as the Rainbow Nation, South Africa's rich mix of cultures, languages and traditions makes every corner feel different, with a warmth and character that stays with you.

We take you deep into the heart of these landscapes, where you can experience wildlife in its natural habitat and discover the places and communities that make South Africa so special. Picture falling asleep beneath a blanket of stars, with the distant roar of lions carrying across the bush. It's an opportunity to connect with the natural world in a truly special way, while respecting the wildlife and the wild places they call home.

The Runners Up

4th - Cananda

5th - Thailand

6th - Australia

7th - USA

8th - Peru

9th - South Korea

10th - Colombia

Most Desirable Country (Europe)

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Spain

Most Desirable Country (Europe) - Gold

Wander through sun-drenched plazas, linger over long lunches filled with tapas and local wine and escape into mountain landscapes where quiet trails wind between traditional villages.

Spain's wonderful blend of cultural richness and natural beauty earned it the title of Europe's Most Desirable Country among Wanderlust readers. And it's this incredible diversity that keeps us coming back. Each region has its own distinct character, history and landscapes, from the rugged limestone peaks of the Picos de Europa to the sun-soaked sierras of the Costa Blanca. Add friendly faces, fantastic food and a wealth of wonderful walking trails and it's clear why one visit is never enough.

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Turkey

Most Desirable Country (Europe) - Silver

From the rugged peaks of the High Taurus Mountains and the sparkling Mediterranean coastline, Turkey is a feast for the senses. Add fragrant markets, delicious regional cuisine and a warm welcome and there's plenty to tempt the adventurous traveller.

Whether you're following ancient trails along the spectacular Lycian Way, exploring remote mountain landscapes or discovering the geological wonders of Cappadocia on foot or by bike, enjoy soakng up the local culture and perhaps eating your way through a few new favourites along the way.

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Portugal

Most Desirable Country (Europe) - Bronze

Portugal is made for sun-soaked adventure. Discover hidden coves and quiet coastal trails in the Algarve, or head to Madeira, where fascinating microclimates create a constantly changing landscape of lush forests, rugged peaks and dramatic ocean views.

Our adventures take you beyond the beach resorts, exploring quieter corners on foot and discovering the natural beauty that makes Portugal such a wonderful place to explore. With sunshine, spectacular scenery and welcoming local communities, it's adventure at its best.

The Runners Up

4th - Italy

5th - Croatia

6th - Greece

7th - Germany

8th - France

9th - Georgia

10th - Austria

Most Desirable Destination for Adventure

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Peru

Most Desirable Destination for Adventure - Gold

Follow an ancient Inca trail as the Andes rise around you, climbing through high valleys beneath immense snow-capped peaks. High above, condors circle on the thermals, while far below, rivers wind through deep canyons and mountain landscapes stretch towards the horizon. In Peru, the sense of discovery seems to grow with every step.

This extraordinary breadth of adventure is what earned Peru the title of the world's Most Desirable Destination for Adventure among Wanderlust readers. Its ancient history stretches far beyond Machu Picchu, from remote Inca temples and trails to the remarkable mountain fortresses. Add the vast Amazon and there's an incredible amount still waiting to be discovered.

Decades of exploring Peru have given us a real appreciation for its many routes into adventure. Whether you're drawn to following the footsteps of the Incas or heading further into the remote Andes on challenging mountain treks, our carefully planned journeys and experienced local leaders will help you discover a side of Peru that stays with you long after you return.

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Canada

Most Desirable Destination for Adventure - Silver

Canada is everything you imagine when you think of the great outdoors. Towering mountain ranges, endless conifer forests, turquoise glacial lakes and vast open spaces create a wilderness on an extraordinary scale.

Our adventures take you right into the heart of it, following spectacular mountain trails, paddling across crystal-clear lakes and keeping watch for bears, moose and other incredible wildlife. Whether you're exploring the iconic Rockies or venturing into quieter wilderness, Canada delivers that wonderful feeling of space, freedom and adventure.

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New Zealand

Most Desirable Destination for Adventure - Bronze

New Zealand feels like a land lifted straight from the pages of an adventure story. Imagine snow-capped peaks rising above misty fjords, ancient forests concealing hidden valleys and vast landscapes that seem almost too magical to be real. It's a country where fantasy and reality blur, with scenery that has provided the backdrop for some of cinema's most iconic adventures.

Our adventures take you beyond the big-screen scenery, following spectacular mountain trails, crossing volcanic landscapes and exploring remote valleys. Along the way, discover the unique Māori culture and warm Kiwi hospitality. It's a chance to step into a world of adventure and create a few epic stories of your own.

The Runners Up

4th - Costa Rica

5th - Australia

6th - Morocco

7th - Argentina

8th - USA

9th - Saudi Arabia

10th - Jordan

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