Arrive at your accommodation in the centre of Helsingborg. Situated to the south of Sweden and separated from Denmark by less than 6km of the Oresund Strait it is no surprise that Helsingborg is a city which has been fought over throughout history, until in 1710 when Sweden finally won the fight once and for all. This turbulent history has certainly influenced the city's architecture including the fantastic medieval watch tower Karnan; it's quaint cobbled streets and 12th century church of St Mary all waiting to be explored.

Depending on the time of your arrival you can explore the city and perhaps take a stroll along the rejuvenated waterfront where you can enjoy lunch in one of the many inviting restaurants. In the evening, a representative will meet you to fit you with your bike for the week and will be on hand to answer any questions you may have.

Your first ride of the week begins with a cycle along the promenade out of Helsingborg to the Sofiero Palace. The stunning summer castle dates back to 1865 and is set within some 15 hectare of parklands featuring over 10,000 colourful rhododendrons which thrive in the salty air. You will have time to visit these award winning gardens before hopping back on your bike to continue along the coast. As your route continues through traditional fishing villages and past small marinas you will begin to get an insight into Swedish way of life. You will soon reach Hoganas, famed for its salt-glazed ceramics. The final section of the days ride takes you along the tranquil Kulla Peninsula through vineyards (yes, Sweden also produces award winning wines) and farmlands to reach your home for the evening in Angelholm, where you will be spoilt for choice for restaurants to enjoy dinner.

Feeling refreshed you will have further opportunity to explore Angelholm before setting off on today's ride. This popular seaside town has been attracting visitors since the early 20th century thanks to its sandy beaches and contrasting woodlands. It is also home to a great railway museum and flight museum too. When you have finished exploring Angelholm you can begin your ride to Halmstad. This is the longest route of the week but it is also a lovely one taking you along the coast through open meadows and coastal villages. Before long, you will arrive in the tiny port of Magnarps where we can recommend stopping off for a seafood lunch accompanied by stunning sea views. Getting back on your bike you say farewell to the coast to cycle across the peninsula towards Bastad; a town that comes alive in the summer months. From here your journey re-joins the coast to contour one of Sweden's longest beaches before passing through nature reserves of Tonnrersa and Gullbranna to take you to your final goal of the day, Halmstad. This lovely port city was under Danish control until the 17th century and has plenty of interesting attractions to visit including Halmstad Castle beside the Nissan River and the Stora Torg square where you will find food trucks selling all manner of local delicacies. Yum!

FESTIVALS: In the summer months Bastad comes alive with festivals from tennis to music and crafts. Look at what is featuring in Bastad during your visit at www.bastad.com/en

Today's ride takes you further into the province of Halland. Continuing along the coast the first section of your ride will take you to Sweden's most popular beach, Tylosand. The 4km beach is a bustling spot during the summer months with families playing in the sun, music lovers enjoying performances in the Solgarden amphitheatre and lifeguards busy providing swimming lessons. A perfect spot to enjoy a coffee or even a dip in the sea. From here, your route takes you on through open countryside and nature reserves to the small coastal community of Ugglarp and on to reach your final stop, the medieval town of Falkenberg. Nestled between the sea and forest the town has a welcoming atmosphere in touch with nature. It is commonplace to find locally sourced and foraged ingredients on the menu here, intrinsic of the restaurant's connections with the landscape outside the kitchen door.

Enjoy breakfast at your accommodation before hopping back on your bike towards Varberg. Cycling north along the coast your route will take you from one picturesque fishing village to another, havens for artists and artisans. As your ride continues you will reach the beautiful harbour town of Traslovslage, or Lajet for short. The town came into its heyday in the 20th century when the harbour and its fishing industry expanded. Today it remains a seafood lover's dream with freshly caught lobsters, shrimp and fish being served in the restaurants making a great spot to stop for lunch. You will have time to wander the old narrow streets, admire the cosy wooden houses and perhaps delight in an ice cream from the popular ice cream parlour, before continuing the final 10 km or so to Varberg.

Varberg seamlessly links its historic landmarks with exciting modern architecture and has an atmosphere to match. Originally a health resort to escape the city and soak up the revitalising sea air, it still attracts city dwellers in search of riding the surf on one of the popular beaches or relaxing in the sauna. We recommend taking a stroll along the promenade and paying a visit to Kallbadhuset, an unassumingly beautiful building at the end of the pier. Surrounded by the glistening blue waters it is an idyllic spot to soak up the sea breeze or perhaps enjoy a traditional Swedish sauna.

Your route today brings a change of landscape as the long sandy beaches become fewer, replaced by small coves along the now rocky coastline. As you pedal along the changing coastline, you will soon see the first of the islands beginning to appear in the North Sea; a sign you are cycling ever closer to Gothenburg. Continuing on your journey you will pass through farmlands and several horse farms to reach the cosy town of Kungsbacka with its impressive old city. Take time to explore and end your day with dinner in one of the towns welcoming restuarants.

Your final ride of the week returns you to the rugged coast once more taking you to Vallda and Saro, once the playground of Sweden's Royal family and Gothenburg high society. Your route continues along an old railway line, which has been re-purposed as a cycle path alongside the sea. As you cycle along there are views of the dramatic sea cliffs, hidden bays, and lush forests which line the coast to the harbour and your final goal of the week; Gothenburg. Surrounded by the rocky shoreline and deep forests Gothenburg is a city in touch with nature. The city is easily explored on foot or two wheels making it perfect for a bit of sightseeing. We recommend taking a stroll along the canal, known locally as 'the moat' due to it encircling the city, and visiting the Haga district, Gothenburg's oldest suburb dating back to 1648. The charming three storey timber houses are certainly photogenic. In the evening you can enjoy one of the city's many restaurants and toast to a great week of cycling in one of the lively ale bars.

Enjoy a relaxed breakfast and perhaps enjoy a little more sightseeing in the city before making your onward journey. A personal favourite of our product manager here at KE is the Universeum, a fantastic interactive museum.